Logos are a small piece of a company’s brand but the most important visual asset to help connect to its audience. Along with several other elements that embody a brand, its main mark is the beacon to symbolize a company’s solution to a common need. It also translates the history and future outlook of its service. It should reach across borders and unite humans on a global scale. A successful mark embraces simplified, internationally and culturally recognized cues to convey its service to a special community of common thoughts and needs.