Considering the greater majority of the Tequila market is directed towards the masculine, male market, Diosa wanted us to flip the focus to the empowered, young female demographic. With its unique purification process, we wanted to communicate a brighter, more rosé, or perfume approach. One of the Diosa’s unique characteristics is its substantially diminished hangover, which gave inspiration to more of a softer landing consideration. Invoking a more friendly, intimate feel without the harsh “morning aftermath”.
As a nice perk, Diosa requested our creative energy into the bottle design as part of their brand development. Subtle female contours and curves are echoed in the bottle’s silhouette and details.
Bottle Design | Print Ads | Posters