Youth Apparel Style Guide

The legendary spirit of racing, refinement, and achievement. Expanding this tradition was a dream working closely with Mattel and the 30Sixty Advertising & Design team. Developing an extensive Youth Apparel Style Guide helped Mattel reach further into the licensing world; connecting kids of all ages to the iconic brand. With a multitude of design elements, brand application guidelines, and consumer goods examples to choose from, communicating Ferrari’s rich history and iconic imagery was an exhilerating design process.