Youth Apparel Style Guide

The legendary spirit of racing, refinement, and achievement. Working closely with Mattel and the 30Sixty Advertising & Design team, we developed an extensive Youth Apparel Style Guide which helped Mattel reach further into global licensing capabilities, connecting kids of all ages to the iconic brand. With a multitude of Ferrari’s visual cues, brand application guidelines, and CPG examples to choose from, communicating Ferrari’s rich history and adrenaline-inducing imagery was an exhilarating design process. Collaboration with 30Sixty Design Team: Henry Vizcarra, Pär Larsson and Rickard Olsson